|
Sapwood Ventures - a reputed Mumbai based recruitment organization has brought to you an excellent & Urgent opportunity with one of our renowned client- and a global leader logistics and express. Position: Executive Marketing
Experience: 3+ years of relevant experience
Location of job: Bangalore
Education - MBA from a reputed institute
Reporting to - Manager Marketing
Requirements:
Objective / Purpose of the job –
Assist in strategizing, planning and implementing Marketing & PR strategy by scanning, analyzing and
assimilating the environment for long and short term vision. Assist in revenue generation with the objective to establish and reinforce brand image.
Dimensions and Quantities -
Campaign management
Brand management
Communication with significant publics (media, trade bodies, agencies,
research agencies, ad agency etc)
Marketing reports
Must have B2B experience.
Assistance in Managing Marketing Activities
1. Follow up of the agencies (Advertising) on the campaigns that need
to be set up in order to generate (qualitative) sales leads
2. Run Direct Marketing campaigns and measure the effects
3. Coordinate all marketing related activities for the entire country
4. Identify, analyze and execute key events that position as a
strong player in select verticals PR and Relationship Marketing
To assist in setting up a PR strategy in order to develop activities that
are complementary to the marketing activities (and thus contributing to
their results) and that are also in line with targets of the different
product streams
1. To sustain an active PR approach
2. To assist in briefing and follow up on the planned press
activities
3. To organize the PR and hospitality activities (local sponsoring
events, major account hospitality) Purchase & Vendor Management
Assist in facilitating vendor identification and development, monitor,
identify & select marketing purchases IN ORDER TO ensure effective
purchase process. Corporate & Legal Compliance
Monitor & implement local & global policy in order to ensure minimal
deviation. Management of Database Marketing activities
To assist in strategically manage all database marketing activities in
order to come to a high qualitative customer database. To supervise and
steer the Data base analysts (technical and quality) who perform the
following tasks
1. To assist in performing target selections in order to obtain
pre-defined target groups for Direct Marketing Campaigns
2. To ensure the integrity of data quality
3. Assist in permanently increase the number of qualitative prospects
through qualification of external databases Preferred Knowledge and competencies Understanding of consumer behavior
Understanding of general economy and environment
PR skills
Proficiency in MS Excel Necessary Technical / Functional Skills
Analytical & Intuitive skills
Interpersonal & Management skills
Excellent communication skills (written and spoken)Salary: As per the Market standards. If interested please forward your upgraded CV with details ASAP with the below mentioned details: Current CTC
Expected CTC
Notice Period
Total work experience. Regards,
Priyanka
Sr Recruitment Consultant
Sapwood Ventures
|